Stefan Sagmeister

Below there is a talk of Sagmeister :

Design can make you happy

Analyzing a list of things that have made him happy,graphic designer Stefan Sagmeister realized that almost half of the items were in some way related to design. In this intensely personal talk, he shares the details of some of those moments, and gives props to three artists whose work has had a positive impact on his world. Concluding with some examples of his own work, Sagmeister offers a real insight into his aesthetic and philosophy of work and life.



Some key points from Stefan Sagmeister's book which are useful for my RSA project are:
( How to be a graphic designer with out losing your soul)

20p: The single most important thing you can do when discussing a job with a new or potential client is to demonstrate understanding,openness and receptivity.
worst crime a graphic designer can commit: they are revealing themselves to be self-centerd and to have a narrow out look.
you have to be able to describe your own work some times you need to talk about your work and we have to learn to talk effectively.

22p: The way designers present ideas is as important as the ideas themselves.
All great work comes about when view points are balanced: in other words, when both client and designer feel that they are being listened to find the point of balance in a relationship- and then you will get results.